UAE - 15 June, 2008
Extra Excitement This Summer with Nissan Xterra and Sony Ericsson
Nissan Middle East and Sony Ericsson have tied-up to give their enthusiasts in the region an extra reason to make their summer unforgettable. Buying a Sony Ericsson phone this summer could result in ownership of an all-new 2008 Nissan Xterra, the rugged SUV that delivers all the off-road extras in addition to its ultimate comfort on city roads.
Whether in Oman, Kuwait, Bahrain, UAE or Qatar the ‘scratch and win’ promotion will run in 650 Sony Ericsson dealer outlets, with more than 15,000 prizes on offer as well as a chance to qualify for the Xterra draw.
Among them are airline tickets and jewellery vouchers as well as Xterra branded items such as camping kits, speaker back-packs, beach sets, key chains and T-shirts.
The final draw for the Xterra will take place mid-July.
The Xterra was introduced to the Middle East late last year but has been exceptionally popular in North American and European markets since its launch in 2000. It won the Motor Trend SUV of the year award in 2005 and come out tops in a gruelling off-road comparison test by Car and Driver, the authoritative US motoring magazine.
Abdul Ilhah Wazni, SUV Brand Manager at Nissan Middle East, said: "Nissan Xterra developed a well-earned reputation in other markets as the ultimate adventure vehicle and it has quickly acquired the same status in the Middle East. By teaming up with Sony Ericsson, we are bringing together two top brands in a mega promotion that will capture the attention of our target audience.”
